During the 2003 NFL playoffs however, the logos were removed and the team abbreviations were rendered again in white lettering in the team's main color.  Fox's coverage, in addition to being able to televise NFC regular season and playoff games, also included the exclusive U.S. television rights to Super Bowl XXXI (held in 1997) under the initial contract, which took effect with the 1994 season. https://t.co/IAURyk683O, — Cristian Nyari (@Cnyari) February 3, 2020, Sign up for the For The Win newsletter to get our top stories in your inbox every morning. The Sunday afternoon timeslot in the spring is filled by NASCAR on Fox's coverage of the NASCAR Cup Series. John Madden joked when he joined the network that it should be called Fox Sport, "because the only sport the sport we had at Fox was football, NFL football", but Rupert Murdoch's vast resources allowed the network to grow quickly, primarily to the detriment of CBS. lol #SuperBowl Fox Sports Graphics pic.twitter.com/bVMCrUDrC9, — DryedMangoez (@dryedmangoez) February 3, 2020, Don’t let the Chiefs touchdown distract you from this Fox graphic pic.twitter.com/CMlwrjNfpc, — MICHAEL LARK (@themichaellark) February 3, 2020, Not crazy about this graphic from Fox. Fox management, having seen the critical role that soccer programming had played in the growth of British satellite service BSkyB, believed that sports, and specifically professional football, would be the engine that would turn Fox into a major network the quickest. The network already had offbeat hits such as The Simpsons, Married... with Children, and Beverly Hills, 90210 on its schedule. The scores were shown in white boxes next to the team. Fox NFL Sunday had been the ratings leader among network pregame coverage from its debut in 1994 (as it was the only network pregame show at the time to air for one hour prior to kickoff). This graphics package was once again expanded to most of Fox Sports other properties in the following months; including College Football; NASCAR; and in April 2008, MLB. And during Weeks 6–8 of that same regular season, Kenny Albert filled in for Stockton, who was filling in for Buck. Despite having a few successful shows in its slate, the network did not have a significant market share until the early 1990s when Fox parent News Corporation (which became 21st Century Fox through the July 2013 spin-off of its publishing unit, now the current News Corp.) began to upgrade some of its local affiliates – and eventually purchased additional stations from other television station groups, such as New World Communications and Chris-Craft Industries' BHC Communications and United Television, making it the largest owner of television stations in the United States. Beginning in 2005, Fox's post-game show was expanded to an hour-long slot (regularly scheduled at 7:30 p.m. Eastern Time) and branded as The OT (a possibly intentional nod to the title of the Fox drama series The O.C. At the end of the 1996 season, Fox broadcast its first ever Super Bowl. Dick Stockton and Matt Millen also came over from CBS and became the network's #2 broadcast team, while James Brown, who had called play-by-play for CBS' game telecasts, was hired to be the studio host.. ', A big character's reappearance in 'The Mandalorian' has Star Wars fans freaking out, Russell Westbrook won't wear No. NFL … In 1987, Fox's first full year on the air, ABC initially hedged on renewing its contract to carry Monday Night Football – then the league's crown-jewel program – as was in the middle of negotiations to reach a new contract, due to an increased expense of the rights. Fox Sports again unveiled a new graphics package for its NFL coverage at the start of the 2006 season. Following the 1997 season, Kenny Albert while Albert worked the American League division Series between and... Tim Green on the # 2 team think: TRAINA THOUGHTS, 90210 on its schedule Kugler over. 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